#WendysBracket:
BracketBot

In 2017, Wendy's teamed up with the NCAA to make March Madness a March to remember. Using the QWVR 'Direct Message' delivery automation, users got to experience a fun, comprehensive bracket building campaign. Talk about covering losses...

BracketBot delivered the option for Twitter audiences to either build their own bracket or allow a bot to pick and choose (after a series of random questions).