#Breaking2:
Instant ReplyBot

One of the best (and only) ways interested users could keep up with Nike’s Breaking2 attempt was through the Twitter platform. Instant ReplyBot was used to deliver both automated reminders and live updates to Twitter audiences across the globe. To opt-in to the campaign, Twitter users, regardless of location, simply had to Tweet, Retweet, or Like the published Breaking2 call-to-action Tweet to subscribe for automatic updates.

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